These days, AI seems to be everywhere. New varieties of innovations and integrations help with scraping data, automating repetitive tasks, and generating recipe ideas. Now, new technologies are being implemented to improve consumers’ experiences with cannabis.

Having had a negative first experience with cannabis, Noel Burkman still believes in the plethora of wellness benefits the herb can provide. As a technology developer in the ecommerce space, he came across a new AI platform being designed to help promote improved user experiences, and he knew he had to be a part of it. Along with Steve Horwitz, Burkman purchased StrainBrain – an AI interface that helps cannabis dispensaries increase cart size and revenue by providing personalized recommendations for website visitors.

Burkman and his all-star leadership team have already announced new improvements and updates after taking over the business four months ago. A press release shared last week outlines some of the new capabilities: “It doesn't just describe products — it understands what people are actually looking for.”

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